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• Increase Exposure: Mega-milers, the heaviest travelers, tend to live in upper-income households, and average 325 miles per week on the road.
  – 2016 Nielsen On Location Report 2016 Edition –

• Advertising In Action: Nearly 5 in 10 US residents (18 or older) have looked up information online after seeing a billboard or OOH advertisement.
  – OOH Online Advertising Study –

• Go Digital: Of past month digital billboard viewers, 77% agreed that digital billboards often catch their attention and 71% felt digital billboards stand out more than online ads.
  – OOH Completion Report –