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- Increase Exposure: Mega-milers, the heaviest travelers, tend to live in upper-income households, and average 325 miles per week on the road.
– 2016 Nielsen On Location Report 2016 Edition –
- Advertising in Action: Nearly 5 in 10 US residents (18 or older) have looked up information online after seeing a billboard or OOH advertisement.
– OOH Online Advertising Study –
- Go Digital: Of past month digital billboard viewers, 77% agreed that digital billboards often catch their attention and 71% felt digital billboards stand out more than online ads.
– OOH Completion Report –
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*Neilsen On Location Report 2016 Edition, **Arbitron National In-Car Study, 2009 Edition
- Exposure 91%
91% of US drivers noticed some form of outdoor ads
82% of billboard viewers make a point to look at the message at least ‘some of the time’
62% of US drivers recall seeing a billboard in the past week
35% of billboard viewers look at a billboard message all or most of the time
- Action 68%
68% of travelers make purchase decisions outside of their home either ‘frequently or sometimes’**
26% of billboard viewers talked about the ad or product with others
21% of billboard viewers visited a restaurant advertised
35% of smartphone users looked up information about the advertiser after seeing their billboard