Why Outdoor Advertising

Let us show you why outdoor advertising may be a good fit for you.

Grand Rapids

· Best states to make a living in 2016 – #7 Michigan

· Grand Rapids ranked one of the Top 20 best places to live in the US

· Grand Rapids is home to ArtPrize, the world’s largest art competition, which attracts over 400,000 visitors in 19 days

· 31 craft breweries in Kent County

Increase Exposure

· Total Population: 1,047,200 people

· College Educated: 20%

· Median Age: 35 years old

Market Saturation

· Over 350 faces in Michigan

· 240 digital faces in West Michigan

· Detroit, The Lakeshore and prime faces statewide

Exposure Opportunity

· People travel an average of 3 hours 14 minutes per weekday

· Approximately 50% of US travelers are on the road 100 miles per week

Engagement

· 82% of billboard viewers make a point to look at the message at least some of the time

· 91% of US drivers noticed some form of outdoor ads

Grand Rapids

· Best states to make a living in 2016 – #7 Michigan

· Grand Rapids ranked one of the Top 20 best places to live in the US

· Grand Rapids is home to ArtPrize, the world’s largest art competition, which attracts over 400,000 visitors in 19 days

· 31 craft breweries in Kent County

Increase Exposure

· Total Population: 1,047,200 people

· College Educated: 20%

· Median Age: 35 years old

Market Saturation

· Over350 faces in Michigan

· 240 digital faces in West Michigan

· Detroit, The Lakeshore and prime faces statewide

Exposure Opportunity

· People travel and average of 3 hours 14 minutes per weekday

· Approximately 50% of US travelers are on the road 100 miles per week

Engagement

· 82% of billboard viewers make a point to look at the message at least some of the time

· 91% of US drivers noticed some form of outdoor ads

OUTDOOR. WITHOUT LIMITS.

Significant Recall

· 62% of US drivers recall seeing a billboard in the past week

Influences Purchases

· 35% of smartphone users looked up information about the advertiser

· 26% have talked about ad or product with others

· 39% have noticed OOH ads providing directions to a specific store

Geopath Data

Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a non-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.

Significant Recall

· 62% of US drivers recall seeing a billboard in the past week

Influences Purchases

· 35% of smartphone users looked up information about the advertiser

· 26% have talked about ad or product with others

· 39% have noticed OOH ads providing directions to a specific store

Geopath Data

Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a non-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.

Sources: Neilsen On Location Report 2016 Edition | Forbes | US News and World Report | The Right Place Via Economic Modeling Specialists International | The Right Place | 2015 Census Data

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